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Author: Sybil Hika

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Posts by Sybil Hika

Rethinking Imported Beef: A Strategic Advantage, Not a Substitute

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With U.S. beef cow inventories at multi-decade lows, buyers face tight supply, price volatility, and shifting consumer expectations. Here’s how imported beef can act as a strategic lever that reinforces domestic supply and strengthens supply chain resilience. […]

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Retailers Aren’t Losing Meat Shoppers. They’re Watching Them Trade Down.

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Retailers aren’t losing meat shoppers. They’re watching them make different choices.
As prices rise, consumers aren’t leaving the category. They’re shifting within it. Trading down, buying on promotion, and adjusting week to week.
What does that mean for how the meat case should be managed right now? […]

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