We’re making the great taste of grass-fed beef simpler and more accessible for your customers, with a range of cooked, seasoned and pre-portioned products. They come in a versatile range of on-trend flavors that’s sure to keep your customers coming back for more. Best of all, our beef is exclusively sourced from free-range cattle raised on lush, open pastures in Australia – a world leader in grass-fed beef.
Free-range beef raised on wide-open pastures.
No antibiotics. No added hormones. No preservatives.
Great source of protein. 25–27g per serving.
Customers are looking for Grass-fed beef options.
The Truly Simple grass-fed range will appeal to shoppers who are:
It’s also convenient for you, going from box to shelf in minutes, with a 90-day shelf life to first receiver. The bold packaging and eye-catching in-store merchandising will be sure to get noticed and drive purchase.
Year-over-year sales growth for grass-fed
Sales growth in premium fully cooked
Shoppers are looking for fully cooked meat
Truly Simple is a range of fully cooked, grass-fed entrées that are easy to stock, while offering your customers the healthy, sustainable solutions they’re looking for.
We’re ready to support your store rollout by driving traffic with a strong online brand presence, digital and social media, and eye-catching in-store merchandising.