Truly Simple - Teys USA

Making Grass-Fed Simple

We’re making the great taste of grass-fed beef simpler and more accessible for your customers, with a range of cooked, seasoned and pre-portioned products. They come in a versatile range of on-trend flavors that’s sure to keep your customers coming back for more. Best of all, our beef is exclusively sourced from free-range cattle raised on lush, open pastures in Australia – a world leader in grass-fed beef.

Truly simple has the claims that are important to your customers

Free-range beef raised on wide-open pastures.

100% grass-fed.

No antibiotics. No added hormones. No preservatives.

Great source of protein. 25–27g per serving.

Offer Your Customers What They are Looking For

Customers are looking for Grass-fed beef options.

The Truly Simple grass-fed range will appeal to shoppers who are:

health conscious
convenience seeking
inexperienced cooks who want the benefits of beef

It’s also convenient for you, going from box to shelf in minutes, with a 90-day shelf life to first receiver. The bold packaging and eye-catching in-store merchandising will be sure to get noticed and drive purchase.

Customers are looking for grass-fed beef. Make it truly simple

35%

Year-over-year sales growth for grass-fed

46%

Sales growth in premium fully cooked

50%

Shoppers are looking for fully cooked meat

Source: Nielsen AOD Total US ending 7/17/21. Cargill Proprietary Research 7/21.

Truly Versatile. Truly Simple.

Truly Simple is a range of fully cooked, grass-fed entrées that are easy to stock, while offering your customers the healthy, sustainable solutions they’re looking for.

BARBACOA SEASONED BEEF

SMOKE CHIPOTLE BEEF BRISKET

BEEF CHIMICHURRI

MEDITERRANEAN-STYLE GARLIC HERB BEEF

Marketing Support to Maximize Sales

We’re ready to support your store rollout by driving traffic with a strong online brand presence, digital and social media, and eye-catching in-store merchandising.

Truly Simple has the tools to connect with consumers:

Strong social media presence: to stay top of mind
Engaging consumer-facing website: where consumers can learn more about the health benefits and sustainable attributes our grass-fed beef offers
Appealing In-Store POS: to assist In-store sales