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Just As Nature Intended

Our Grassfed Classic Beef is produced just as nature intended – from free-range cattle raised solely on the lush grass pastures of Australia.

100% Grass-fed Beef

Standards That Guarantee Quality

As well as delivering the superior taste and tenderness that comes with 100% grass-fed beef, Grassfed Classic Beef is free from antibiotics and added hormones. Our 100% Aussie beef is also underpinned by the Meat Standards Australia (MSA) grading system – it’s your guarantee of tender, juicy beef.

100% Certified Grass Fed

Free to Roam

Free From Added Hormones

Free From Antibiotics

MSA Graded

Why Grassfed Classic Beef

A Grass-fed Program You Can Trust

Our grass-fed program follows the Grasslands Pasturefed Standard, which is a pasture-centred cattle production system. On accredited ranches, cattle are exclusively raised in natural pastures where they can roam and graze as they please, delivering healthy, nutritious, and natural beef that is not only good for you, but good for the environment.

The Grasslands Pasturefed Standard focuses on three key components:
Why Grassfed Classic Beef

Versatile Product Options

Available in fresh and frozen beef, we offer a variety of grass-fed beef cuts, including:

Boxed Beef

Boxed Beef

Retail Ready

Retail Ready Options

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Branded Support For Success

Consistently delivering award-winning beef of the highest quality is just part of what we do. We can support your business with effective brand and marketing programs that can help increase customer loyalty and improve your bottom line.

In-store POS

Social media

Digital assets
and support

Find Out More

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