Location: 
Making Grass-Fed Simple
We’re making the great taste of grass-fed and organic beef simpler and more accessible for your shoppers, with a pre-portioned, case-ready offering.
Our Truly Simple brand now offers 100% grass-fed, and certified organic portion-cut steaks and ground beef bricks, produced to rigorous quality and ethical standards, free from added hormones, antibiotics, or confined feeding.
These new steak and grind offerings complement our fully cooked, seasoned entrees, which are available in a variety of on-trend flavors that are perfect for easy, healthy meals.
With consistent quality and options for every need, Truly Simple delivers beef solutions that keep customers coming back for more.
Meet shopper demand for convenience!
From cut steaks and ground beef bricks to fully cooked entrées, Truly Simple is the perfect fit for your self-service meat case.
Our Product Specifications
All Truly Simple beef is 100% grass-fed, with a certified organic option available in our raw cut steaks and ground beef.
100% Grass-Fed
Truly Simple Grass-fed Case-Ready Beef helps you stand out as the go-to meat department by delivering the quality, sustainability, and convenience today’s shoppers expect. With premium, grass-fed options that minimize shrink and cater to health-conscious consumers, this offering ensures a consistently exceptional eating experience while adding variety to your meat case.
Product Offering
- Durable Vacuum-Sealed Packaging
- 28-day Shelf Life
- Pre-labeled for seamless stocking
- Nutritional Information on the Back
- Available in a Fresh or Freeze & Slack Format
- Certified Humane also available
Certified Organic
Enhance your meat case with Truly Simple Organic Grass-fed Beef, a premium, high-quality offering designed for health-conscious shoppers. This pre-labeled option ensures seamless stocking while helping you minimize shrink and meet growing Organic demand.
Product Offering
- Available in a Fresh or Freeze & Slack Format
- Durable Vacuum-Sealed Packaging
- 28-day Shelf Life
- Pre-labeled for seamless stocking
- Nutritional Information on the Back label
- Certified Humane also available
Fully Cooked
Bring the convenience of fully cooked, premium grass-fed beef to your shoppers with Truly Simple Fully Cooked Grass-fed Beef. Made from cattle raised on open pastures without added hormones or antibiotics, this shredded and seasoned offering is portioned for easy meal prep. With a 60-day shelf life after slack-out and a 365-day frozen shelf life, it moves effortlessly from box to shelf in minutes, allowing retailers to stock as needed with minimal shrink. Bold packaging and eye-catching in-store merchandising ensure it stands out and drives purchase.
Product Offering
- Four popular, on-trend flavors
- Available in a Fresh or Freeze & Slack Format
- Perfectly portioned into 2–5 oz Vacuum-Sealed packages
- 60-day Shelf Life from slack out, 365- day frozen shelf life from production
Our Grass-fed and Organic Certifications
Certified Humane
All Truly Simple beef is Certified Humane accredited, which ensures high animal welfare standards, including proper diet, housing, and handling from birth to slaughter.
USDA Organic
Our Truly Simple ‘Certified Organic’ option is also USDA Organic accredited which guarantees organic farming, free of synthetic pesticides, hormones, antibiotics, and GMOs, adhering to U.S. organic standards.
Marketing Support to Maximize Sales
We’re ready to support your store rollout by driving traffic with a strong online brand presence, digital and social media, and eye-catching in-store merchandising.
Truly Simple has the tools to connect with consumers:
- Strong social media presence: to stay top of mind
- Engaging consumer-facing website: where consumers can learn more about the
health benefits and the sustainable attributes our protein offers - Appealing In-Store POS – to assist In-store sales
